18 November 2020
With more than 55% of
online visitors watching online videos daily, video marketing is one of the
best tools you can use to engage with your target audience.
However, coming up
with a new content idea every day can be a daunting task. Here are 9
engaging video content ideas for your auto dealership:
your team on Video
This one is a
brilliant idea. You can post a "meet the team” video to familiarize your
prospects with your team members to build trust and authority. Make each team
member talk about what they do, or answer some fun questions to keep your
Who doesn’t like to
get a sneak-peak of what’s going on behind the curtains? If you have a unique
workspace, create behind-the-scene videos to show your audiences how it is to
work at your dealership.
How-to videos can
generate a lot of traffic. Create videos to show your customers how to get
things done, rather than telling them. Share this content with your existing
customers, besides using it for marketing.
4. Create FAQ
Your email and social
media must be full of questions or queries about your vehicles and services.
Collect all the top questions and compile them into Q&A videos to gain more
5. Thank your
A simple Thank you video
can take you a long way. Take a moment to thank your existing customers, social
media followers, guest bloggers, etc to make them feel appreciated.
6. Make a big
Planning a vehicle
launch”? Got something exciting to share with your audiences? Create a short
video announcement and share it across your social networks.
Video is easily
shareable and helps to convey the right message to your audience. It also allows
you to generate some hype and buzz for your auto dealership.
7. Post video
underestimate the power of video testimonials. Written testimonials are undoubtedly
great for your car dealer website, but also consider filming video testimonials.
Not only is this more engaging, but much more engaging, compared to written
industry experts and ask them questions addressing customer pain points.
Conducting such interviews can not only benefit your audiences but also help in
positioning your auto dealership as an authority.
9. Share a
If you have an
interesting story that is related to your auto dealership, feel free to share
it with your audience.