How to Leverage Social Media for Your Car Dealer Website Link Building

Generating quality backlinks to your car dealer website is a time and resource consuming process, but helps increase brand visibility, and drive website traffic.

One obvious way to gain more backlinks is to generate links from authoritative sites that are listed high on Google. Another way is to use social media platforms to increase backlinks to your car dealer website.

Here are some innovative tips to leverage social media for your car dealership link building success.

1: Find Trending Topics on Social Media

Before planning your link building strategy, research trending topics in the automotive industry. Use a tool like Google Trends to list the latest trending topics. Based on the research, you can publish social content with backlinks to your car dealer website.

2: Leverage Hashtags

Hashtags play a vital role in social networking. Making the right use of hashtags is a great way to reach more people, especially on Twitter. Based on the social media platform, you need to decide on the number of hashtags that improves customer engagement. For instance, Twitter demands only one or two hashtags while Instagram works well with up to eleven hashtags.

3: Create Link-Worthy Content

High-quality content is the key to generate authoritative backlinks to your car dealer website. Things to consider while creating link-worthy content:

• Research before you write
• Creating content that provides solutions to customer pain-points
• Choosing topics that revolve around industry influencers 

4: Build a Good Relationship with Influencers

Build a good rapport with influencers in your local area. Start following their social channels, and comment or share their content.

Tag them when you publish content, and ask for their feedback. If they like it, they might share it on their social media platforms.

5: Be a Part of Influential Groups and Communities

Research the Facebook and Twitter communities and groups available in your niches. Play an active role in their conversations, and share your content as well. Over time, this helps in fetching you authoritative backlinks.