07 January 2020
(PPC) marketing is the key to impressive short-term results in driving leads to
your car dealership. Here are the biggest PPC trends that your car dealership
can take advantage of in 2020.
1: Voice Search
and more online searches are shifting to voice searches. You can capitalize on
this trend by Including conversational long-tail search terms in your PPC
campaigns. Design your landing pages to be conversational as well, since it can
help with SEO and UX.
2: Segment Your Audience
segmentation is based on your car dealership visitors who have either come from
your website, social media pages, YouTube channel, or CRM. Segment these leads
into different buckets that help you customize your PPC ads.
3: PPC Automation
Automation has been a trend for some time and it is all set to gather stream in
2020 as well. You will see increasing levels of automation in PPC account
management, PPC Optimization, etc.
automation process will help save a lot of your time and energy, since it takes
care of your regular work and repetitive processes.
4: Video Advertising
mobile video cameras going mainstream, videos are gaining more traction by the
passing day. Evaluate video ads in your PPC campaigns for a wider reach.
5: Artificial Intelligence
Intelligence (AI) is an interesting emerging tech. that is being increasingly used
by many marketers. It helps your car dealership to bid for keywords that drive
more traffic and predict the CTR of ads, freeing up your time for other
6: Remarketing Still Works
remains an effective marketing strategy in 2020 as well. Remarketing campaigns
have a lower cost-per-acquisition (CPA), compared with traditional targeting to
attract new leads.
7: Using Different
of targeting prospects on just one platform, try to include Facebook,
Instagram, Google, YouTube, Linkedin, Twitter, and more. The results might
know more about PPC trends for 2020, Contact Us.