7 PPC Trends for Your Car Dealership in 2020

Pay-Per-Click (PPC) marketing is the key to impressive short-term results in driving leads to your car dealership. Here are the biggest PPC trends that your car dealership can take advantage of in 2020.

1: Voice Search

More and more online searches are shifting to voice searches. You can capitalize on this trend by Including conversational long-tail search terms in your PPC campaigns. Design your landing pages to be conversational as well, since it can help with SEO and UX.

2: Segment Your Audience

Audience segmentation is based on your car dealership visitors who have either come from your website, social media pages, YouTube channel, or CRM. Segment these leads into different buckets that help you customize your PPC ads.

3: PPC Automation

PPC Automation has been a trend for some time and it is all set to gather stream in 2020 as well. You will see increasing levels of automation in PPC account management, PPC Optimization, etc.

The automation process will help save a lot of your time and energy, since it takes care of your regular work and repetitive processes.

4: Video Advertising

With mobile video cameras going mainstream, videos are gaining more traction by the passing day. Evaluate video ads in your PPC campaigns for a wider reach.

5: Artificial Intelligence

Artificial Intelligence (AI) is an interesting emerging tech. that is being increasingly used by many marketers. It helps your car dealership to bid for keywords that drive more traffic and predict the CTR of ads, freeing up your time for other important tasks.

6: Remarketing Still Works

Remarketing remains an effective marketing strategy in 2020 as well. Remarketing campaigns have a lower cost-per-acquisition (CPA), compared with traditional targeting to attract new leads.

7: Using Different Advertising Platforms

Instead of targeting prospects on just one platform, try to include Facebook, Instagram, Google, YouTube, Linkedin, Twitter, and more. The results might surprise you.

To know more about PPC trends for 2020, Contact Us.