30 December 2020
Instagram is one of the most popular social networking platforms with the potential to drive significant traffic to your auto dealer website. With 80 percent of users following at least one Instagram business account, your dealership needs to grow an engaging and loyal audience on Instagram.
Here’s how to get started.
1. Post regularly
The bottom line is, the more you post on Instagram, the more likes and followers you are likely to gain. In fact, recent studies show that businesses publishing content seven or more times a week gain followers faster than others.
2. Create a branded hashtag
A branded hashtag is simply a hashtag that is unique to your dealership. Branded hashtags can help you spread the word about the auto dealership, build community, and attract new followers.
You can use your dealership name, location, or tagline, to create a unique branded hashtag.
3. Make Instagram Reels
Instagram’s latest video feature, Reels is a great way to create engaging video content. Similar to Tik Tok, Reels allows you to record and edit 15-30 seconds video clips and share them to Stories, the Reels tab, and the Explore Feed.
4. Partner with micro-influencers
Partnering with micro-influencers is another way to reach out to new audiences and grow your following.
Research reveals that micro-influencers with a follower count of 1000 to 10000 followers on social media have very high rates of engagement.
5. Pay attention to captions
Visuals are undoubtedly important on Instagram, but that doesn’t mean you can ignore copy entirely. Visitors are keen to know more about your dealership and your values. Writing descriptive captions can help.
Remember, the more you share, the stronger and larger your social community.
6. Know the right time to post
There’s no universal best time to post on Instagram. Rather, every local business has its ‘peak time’ to post.
But how do you know when your followers are the most active? Use Instagram Insights to gain a better understanding of when to post, based on your target audience.
7. Host contests
Contests or giveaways are great for increasing engagement and followers on Instagram. For instance, you can ask your followers to like and comment on posts or tag their friends to participate in contests.
8. Try cross-platform promotions
Instagram allows you to directly share your posts to Facebook, Twitter, Tumblr, etc. Use it to your advantage.
Research reveals that images posted to Facebook via Instagram receive more engagement than the ones posted natively.
For more Instagram Marketing tips, Contact Us.