18 December 2020
Z audiences demand a new marketing approach. Here’s how you can attract Gen Z
customers to your auto dealership.
Pay Attention to Mobile Optimization
Z shoppers mostly use mobiles for their online shopping. Focus on mobile
optimization for better sales and online reputation.
Customer Experiences & Reviews Matter
Generation Z consumers are on their mobiles most of the time, and they are mostly
immune to conventional ads and marketing campaigns. You need to think of new
ways to reach them.
way of doing this is to drive more recent positive reviews about the
dealership. Focus on the overall customer experience rather than a
Transparency Matters to Gen Z
Z is well-aware of the market and economy, and where to spend their money. Stay
Customer Engagement is the Key
Z values personalized interactions. A personalized marketing approach will
attract more Gen Z prospects to your auto dealership, increasing sales and
Work on Concise Content
Gen Z consumers lack the patience to read long copy. The mobile internet era, demands
visually appealing interactive content. Work on it.
Video Content Works Well
Videos can drive more Gen Z traffic to your auto
Focus on live videos as much as possible.
Stay Active on Social Media Platforms
Gen Zers spend a lot of free time on social media platforms. They check their
social accounts at least once an hour. To leverage this opportunity, stay active on social media platforms.
more information on how to attract Gen Z customers to improve your sales and
online reputation, Contact Us.