How online reviews are involved in link building? When customers leave a review on a relevant website, they can backlink it to your auto dealer website.
Backlinks are an important part of offsite SEO and they help drive better website traffic, leads, conversions, web ranking, and sales.
Here are 5 steps to follow:
1. Choose Good 3rd party Sites Relevant to your Auto Dealership
Collect and list relevant websites where customers can publish auto dealer reviews, like local portals. Then rank them by their authority.
The ones that rank higher than your auto dealer website are the ones to prioritize
2. Look for Opportunities
Look for opportunities to publish reviews. For instance, if your auto dealership is listed on review sites, then usually customers will be able to rate and review your auto dealership there.
When they leave a review on any of these review sites, make sure they include a backlink to your auto dealer website.
3. Review other business websites
Another way of getting valuable backlinks is to review other related business websites. In the review, you need to connect that business with yours and leave a backlink to your auto dealer website.
4. Publish to a Schedule
Once you have figured out the websites to publish reviews, plan a publishing schedule that will get you one or two backlinks every week.
Take care not to publish all of them at once. Link spamming can result in search engines penalizing your auto dealer website.
5. Build Good Relationships
Try to build long-term relationships with owners of related business websites that has good authority. An occasional backlink from these websites can help your car dealership.