16 May 2018
things first – an Anchor Text is a "clickable”
hyperlinked text that links to another website or a page on your own car dealer
website. It is one of the important search engine organization (SEO) ranking
factors that improve your Google ranking.
Anchor Text Types
optimizing the anchor text, it’s important to know various types of anchors,
which helps in planning the anchor text in your car dealership website content.
Best Practices for Anchor
these anchor text optimization tips can improve your car dealership’s website
Anchor Text Tip 1: Brief
is no restriction on anchor text length but it is best to keep it short and sweet.
The main aim of an anchor text is to describe the page you want to link to and
compel visitors to click on the link.
backlinking, keep a track of your anchor texts. It is advisable to use anchor
text/backlink monitoring tools like SEMrush, Ahrefs, etc.
Anchor Text Tip 2: Natural
& Versatile Anchor Text is Important
anchor text and the page it is linking to should provide value to the readers. With
the increase in Google’s smart algorithms, you should wisely choose and
incorporate your anchor texts. If not, you will have to face issues with your search
is advisable to link the anchor texts to relevant and high-quality authoritative
web pages. This increases the trust factor, SEO, and the Google ranking of your
car dealer website.
Anchor Text Tip 3: Relevant Text
long as there is relevant anchor text back-linking to your website content,
your dealership website is safe from being penalized by search engines.
Google is now focused on improving the user experience, relevancy plays a vital
role in search ranking.
Anchor Text Tip 4: Watch the Keyword
Density in your Anchor Text
is a known fact that after the Penguin algorithm update, Google is closing
watching keywords and its density. If there are too many exact keywords with
the same anchor text, then it may appear to be suspicious.
For best results, follow good SEO practices, and use natural and diversified anchor text
phrases than repeating the same keyword again and again.
more anchor text optimization tips, Contact Us
Twitter Lists are a useful feature that is mostly overlooked by auto dealers. With Twitter lists, it becomes easier to find, follow, interact with, and monitor the right people.
In digital advertising, if your pay per click (PPC) ads are artificially clicked to consume your daily budget so that they have no chance of being viewed by potential customers,
High-quality content alone isn’t sufficient to create better online visibility for your car dealership.
With a user base of over 330 million monthly active users, Twitter is a powerful social media Marketing platform.
YouTube marketing is one of the best ways to promote your car dealership brand.
Video is a powerful marketing asset for your car dealership website.
Link building is an important activity to improve your car dealer website’s ranking and promote your brand.
In the automotive industry, many car dealerships prefer running in-house Google AdWords campaigns.
The crucial first step in local Search Engine Optimization (SEO) is to create, claim, and verify your car dealership’s Google My Business (GMB) listing.