23 March 2018
Automotive retail marketing is changing drastically, with millennials entering the market in large numbers. To succeed, auto dealers need a steady stream of leads.
Here’s how to generate those leads.
Lead Generation Tip 1: Mobile Responsive Website
Automotive lead generation starts with a compelling auto dealer website. This is where your prospects meet your dealership even before they contact you.
Make it responsive and mobile-friendly, since up to 93% of your prospects are likely to be visiting you on their mobiles.
Lead Generation Tip 2: Publish Popular Content
One of the best ways to drive lead generation is to create and publish popular content. Content like blogs and FAQs can instantly impart useful information and nudge your prospects further down the sales funnel.
Plus the keywords in your content will boost your search ranking.
Lead Generation Tip 3: Solve Problems
Research your prospects' pain points and try to solve them with your product and service packages.
This way, you’ll be able to drive marketing that will instantly connect with your end customers.
Lead Generation Tip 4: Make Your Content Shareable
Make it easy for prospects to share your content on social media platforms.
This will help spread the word and build your brand recall, and popularize your special offers.
Lead Generation Tip 5: Re-engage with Your Lost Customers
Put in motion a regular marketing plan to engage the leads who visited your dealership but failed to convert.
Email or call them and offer them a better, customized offer. It may take 16 attempts or more to get them back on track again, so perseverance is key.
Lead Generation Tip 6: Referrals Work Well
Referral leads are valuable, since they are easier to convert.
Plan attractive referral programs with your existing customers.
Lead Generation Tip 7: Go PPC
Pay-per-click (PPC) campaigns, if done right, will generate quality leads.
Paid campaigns on Facebook, Twitter, LinkedIn, etc. can also drive huge traffic to your car dealership.
Lead Generation Tip 8: Try Video Content
High-quality videos & virtual reality (VR) are showing great results in marketing.
If you combine both video and virtual experiences in your online and in-dealership marketing, then expect more quality leads.
Lead Generation Tip 9: Use High-quality Images
Plain text is far less effective than visual content. Use high-quality images to grab the attention of your potential customers. Using the right colors, details, lighting, etc. to create lead capturing images.
For more lead generation tips for your auto dealership, Contact Us.