23 February 2018
deliver better pay-per-click (PPC) results, you need to test and fine-tune your
ad copy to perfection.
are some PPC ad copy tests that will help improve your PPC performance.
PPC Ad Copy Test 1: Test with
Long & Short-form Numbers
the attention of your audience with facts and figures. Avoid the temptation of using
numerical abbreviations all the time. Instead, test both short and long-form numbers.
instance, don’t use 12K, or 12,000. Test both.
PPC Ad Copy Test 2: Test with
is a two-edged sword in PPC advertising. If you include pricing, then it may
help drive more sales than just leads. Conversely, it may also turn off prospects if
your price isn’t the best.
you include pricing, then the way you frame the pricing also matters.
PPC Ad Copy Test 3: Test your
in the PPC ads is usually crafted with numbers and promotional power-words. It
can either be discounts, special offers, rebates, or conditional pricing.
instance, 40% Off on Car Accessories – Shop Now!
PPC Ad Copy Test 4: Test Punctuation
simplest test to start is with punctuation like exclamatory mark, question mark,
percentage, dollar sign, etc.
are worth testing with your targeted audience.
PPC Ad Copy Test 5: Test
that are compelling at an emotional level usually perform better than others. Emotional
drivers will also increase the ads’ click-through rate (CTR).
Gain insights into your customer’s interests and concerns, and test your ads for better resonance.
PPC Ad Copy Test 6: Test CTAs
first word in your call-to-action (CTA) can create a positive or negative
impression on your PPC ad, and it’s important to test and finalize on a
can try some of these – Book, Call, Buy, Reserve, Try, Join, Sign up, etc.
PPC Ad Copy Test 7: Test your
play a major role in creating high-performing ad copy. Always include contextual keywords in your ads. If
not, you might attract leads which are unlikely to convert into sales in the
PPC Ad Copy Test 8: Test
display URLs should let the visitors know what they are expected to get, once they click on the link.
In a way these URLs are like your dealership’s elevator pitch which
helps with sales. Pay attention to them.
PPC Ad Copy Test 9: Test your
prospective customers click on your ad, they land on your landing page. Testing
with different landing pages is of prime importance in PPC marketing.
of using a generic page with a form, building dedicated landing pages with
short and nimble power copy, a compelling image or short video, and a landing
page above the fold.
more information on testing your PPC ad copy, Contact Us.