03 August 2023
than 80% of prospective customers prefer to explore cars and dealerships
online, before they commit to dealership visits. Try these innovative marketing
ideas to offer them interesting product experiences online and improve your
effective marketing is about understanding your prospects’ behaviors,
preferences, and touch-points, and creating marketing collateral that delights
and engages them.
are seven ideas to get you started.
is important when planning your marketing roadmap. Clearly articulate the larger
story, the value proposition that sets you apart in your local market, and then
build it up, touch-point by touch-point, in your marketing collateral.
car buyer will blindly invest their hard-earned money in a vehicle and
dealership that they do not trust. Before anything else, earn their trust.
of the best ways to earn buyer trust is to encourage user-generated content. Let
your happy customers talk about their experiences and convince others.
Remember,prospects trust online
reviews as much as personal recommendations from friends and family.
can boost engagement and conversions, when deployed purposefully. Remember the
buyer journey and buyer intent at the touch-point where you deploy your videos.
Virtual Reality (VR)
Virtual Reality (VR) can deliver immersive
showroom experiences everywhere – in the neighborhood mall, on mobile phones,
and more. It can make test drives possible anytime, anywhere, and demonstrate
events like airbag deployment that are otherwise impossible.
Augmented Reality (AR)
reality is another great virtual marketing tool. Aside from delivering an
engaging virtual experience, AR boosts your brand value as an innovative
retailer and drives auto sales.
6. 360° Car Visualization
car visualizer is a great tool to showcase your vehicles online. High-quality car
images are woven together to provide an immersive 360° view of the vehicle.
the 360° car visualizer on your dealership website can improve user experience and
keep them engaged longer, drastically reducing bounce rates. This not only
improves your website SEO, but also results in more conversions and sales.
360° car visualizer is an integral part of izmoEmporio. You
can license and add izmoEmporio to any website with just a few clicks.
interactive color selector is another useful online tool that helps move
prospective buyers along the sales funnel and get them to visit the dealership
faster. It is also a part of the izmoEmporio app.
more information on interactive marketing strategies, visit izmoemporio.com.