27 March 2021
Here are six effective tips to promote brand
awareness and drive more customers and reviews to your car dealership.
Build High Local Search
Gaining high local search visibility on Google is
the single most important thing when it comes to building brand awareness and
Publish relevant content regularly to improve your
search engine ranking and increase the chances of being found online. Remember,
the more optimized your content is, the easier it will be for your target
audience to find it online.
Take advantage of user-generated
When it comes to choosing a dealership, up to 90%
of prospects trust online reviews and recommendations. That’s why it makes sense
to leverage user-generated content to build social proof and create better store
Share positive customer reviews aggressively both
on the web and social media.
Stay active on social media
Rather than staying active on every social
platform, try sticking to a few effective social networks in your local market.
Respond to social conversations without fail, especially if they mention your
dealership. Use relevant hashtags or create a hashtag of your own.
Partnering with influencers is yet another way to
boost brand awareness and store recall. Identify and connect with influential community
leaders with a loyal social media following in the local market, to expand your
Before signing up an influencer, be clear about
your goals and the target audiences you want to reach through your campaigns.
Focus on Omnichannel Communication
Prospects are active on multiple communication
channels, and you cannot afford to miss out on any of them. Build an effective communication
strategy that can address multiple channels.
People love freebies! When choosing gifts, think
of stuff that can stay visible in homes and offices for a long time, and don’t forget
to imprint your dealer name and logo on them.
For more tips, Contact Us!