Here are six effective tips to promote brand awareness and drive more customers and reviews to your car dealership.
1. Build High Local Search Visibility
Gaining high local search visibility on Google is the single most important thing when it comes to building brand awareness and store recall.
Publish relevant content regularly to improve your search engine ranking and increase the chances of being found online. Remember, the more optimized your content is, the easier it will be for your target audience to find it online.
2. Take advantage of user-generated content
When it comes to choosing a dealership, up to 90% of prospects trust online reviews and recommendations. That’s why it makes sense to leverage user-generated content to build social proof and create better store recall.
Share positive customer reviews aggressively both on the web and social media.
3. Stay active on social media
Rather than staying active on every social platform, try sticking to a few effective social networks in your local market. Respond to social conversations without fail, especially if they mention your dealership. Use relevant hashtags or create a hashtag of your own.
4. Collaborate with influencers
Partnering with influencers is yet another way to boost brand awareness and store recall. Identify and connect with influential community leaders with a loyal social media following in the local market, to expand your reach.
Before signing up an influencer, be clear about your goals and the target audiences you want to reach through your campaigns.
5. Focus on Omnichannel Communication
Prospects are active on multiple communication channels, and you cannot afford to miss out on any of them. Build an effective communication strategy that can address multiple channels.
6. Freebies, Please
People love freebies! When choosing gifts, think of stuff that can stay visible in homes and offices for a long time, and don’t forget to imprint your dealer name and logo on them.
For more tips, Contact Us!