6 Tips to Improve your Dealership’s Social Media Presence

An impressive social media presence in the local market is essential for dealers to grow their sales and customer base.

Here are six tips to improve your social media presence in 2021.

1.   Choose the Right Platforms

With all these social media options around, how does a dealership home in on the right ones? Experts say that you must choose platforms based on your goals and your target audience.

Spend some time looking at your audience segments, and try to figure out where they are on social media, their challenges, and the businesses they follow. This will help you understand how to craft a social presence to stand out in the crowd.

2.   Be Human

This one’s important. In the era of transparency, customers would like to know your dealership at a personal level. And social media-friendly businesses aren’t afraid to talk to followers like they would with their close ones.

 Revealing the human side of your local brand means bringing on-stage the real people running your business. Whether it’s a virtual office tour or snapshots of your team, getting personal with your followers can help build strong emotional bonds.

3.   Engage with Followers

Do just stop with just posting – engage with your followers. Post useful and interesting content to reinforce your interactions. Try responding to their posts or conversely, respond to them when they comment on yours.

The ultimate goal is to connect with your audience and make them feel bonded to your local brand.

4.   Improve your Customer Service

Instead of making your customers wait, try addressing their issues using social media. Research reveals that more than 54% of customers prefer social messaging for customer care over the phone and email.

5.   Promote your existing social media accounts

You can’t expect customers to know everything about your social platforms. It is your job to tell them that they exist.

Make it easy for customers to follow your social media profiles. You can add social media icons to your auto dealer website, and nudge them to follow you.

6.   Use Impressive Visuals

Make your dealership stand out in social conversations with impressive visuals. Share images that connect with your followers. Post high-quality behind-the-scenes photos, premiere new models and showcase happy customers with cars.