16 Things to Evaluate the Quality of Your Car Dealer Website – Part II

10 April 2018

Here’s more on the evaluation process of your car dealer website for improving its quality. To read the first part of this article, click here.

09. Optimizing Your Landing Pages

It’s best to optimize for separate keywords for different landing pages than focusing on a single keyword. If you target a particular keyword for all your landing pages, then it may create issues with search engines.

10. Error-free Robots.txt

One of the issues with most websites is the robots.txt.

If the code ‘Disallow:/’ is included, then the website is blocking search engines from indexing the website.

11. Too many Dynamic URLs, Too Many Links

Dynamic URLs impact crawlability. These dynamic URLs make it difficult for the search engines to understand your website content well. Switch to static URLs to make your website more search engine friendly.

Introducing too many links in a single page may also lead to quality issues.

It is advisable not to include more than 100 links per webpage, to avoid being penalized for spamming.

13. Number of Redirects

More redirects lead to more problems, which sacrifices the quality of your website. Google is okay with redirects up to five but it’s ideal to keep it as low as two or less.

14. Check for Overly Optimized Anchor Texts

Make sure to maintain a healthy balance of optimized anchor texts in your car dealer website.

These can be equally shared among exact matches, branded anchors, topical matches, and naked URLs.

15. Check for Page Loading Time

One of the important things to keep an eye on is your webpage loading time. Make sure to optimize your best-performing landing pages’ loading time to be within a second.

Even if Google recommends page loading time to be between 2-3 seconds, the shortest possible loading time is ideal.

Images play a vital role in keeping your audience engaged, but image sizes also impact page loading time. It is important to optimize images without losing clarity.

16. Page Titles and Meta Descriptions

If you are missing out on an SEO title then Google will automatically generate one depending on your website content. But, you know your business better than Google. So, don’t miss out on search optimized page titles.

Just like the page titles, if there are no meta descriptions, Google generates one on your behalf. This may not include your targeted keywords, leading to decreased search ranking.

Google and Bing do not consider meta keywords for search ranking but other search engines do. So, make sure to write a well-optimized meta description.

For more information on the evaluation process of your website for quality, Contact Us.

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