10 April 2018
more on the evaluation process of your car dealer website for improving its
quality. To read the first part of this article, click here.
09. Optimizing Your Landing
best to optimize for separate keywords for different landing pages than
focusing on a single keyword. If you target a particular keyword for all your
landing pages, then it may create issues with search engines.
10. Error-free Robots.txt
of the issues with most websites is the robots.txt.
the code ‘Disallow:/’ is included, then the website is blocking search engines
from indexing the website.
11. Too many Dynamic URLs, Too
URLs impact crawlability. These dynamic URLs make it difficult for the search
engines to understand your website content well. Switch to static URLs to make
your website more search engine friendly.
too many links in a single page may also lead to quality issues.
is advisable not to include more than 100 links per webpage, to avoid being
penalized for spamming.
13. Number of Redirects
redirects lead to more problems, which sacrifices the quality of your website.
Google is okay with redirects up to five but it’s ideal to keep it as low as
two or less.
14. Check for Overly
Optimized Anchor Texts
sure to maintain a healthy balance of optimized anchor texts in your car dealer
can be equally shared among exact matches, branded anchors, topical matches,
and naked URLs.
15. Check for Page Loading
of the important things to keep an eye on is your webpage loading time. Make
sure to optimize your best-performing landing pages’ loading time to be within
Even if Google recommends page loading time to
be between 2-3 seconds, the shortest possible loading time is ideal.
play a vital role in keeping your audience engaged, but image sizes also impact
page loading time. It is important to optimize images without losing clarity.
16. Page Titles and Meta
you are missing out on an SEO title then Google will automatically generate one
depending on your website content. But, you know your business better than
Google. So, don’t miss out on search optimized page titles.
like the page titles, if there are no meta descriptions, Google generates one
on your behalf. This may not include your targeted keywords, leading to decreased
and Bing do not consider meta keywords for search ranking but other search
engines do. So, make sure to write a well-optimized meta description.
more information on the evaluation process of your website for quality, Contact