09 April 2018
Regular website audits are essential for maintaining
the quality of your car dealer website, and it helps to improve your website’s search
ranking and sales focus.
Here are some of the important things to remember,
when evaluating the quality of your car dealer website.
Car Dealer Website Design
With up to 94% of your prospective buyers visiting
your car dealer website on their cell phones, a mobile-friendly responsive website
design for your car dealer website is a basic necessity.
Remember, even Google now prioritizes mobile-friendly
websites in their search results.
H1 (Heading 1) tag depicts the webpage’s topic that
should appear just once. If multiple H1 tags are used then the focus of the
page is altered, which confuses the web crawlers.
If there are any 4xx or 5xx errors then this is the
right time to solve the issue.
These errors make it difficult for search engines to crawl your
website effectively, which adversely affect website performance.
It is advisable to display the right error message to
indicate pages that are not properly configured. If you use any other error
message, it creates confusion while crawling and indexing.
Identifying and rectifying these errors will improve
the quality of your car dealer website.
of Your Content
Even if you write thin copy, make sure that you produce high-quality content.
Keyword stuffed junk adds no value to your car dealer
website, and it helps no one.
If you are planning to reuse the code from other
websites, then definitely expect errors.
it’s always advisable to partner with an experienced auto dealer website
provider than trying to develop a website on your own.
Schema Markups are important in obtaining rich
snippets, which improves your website’s ranking in Google’s Search Engine
Result Pages (SERPs).
One of the things that increase the quality of your
website is the XML sitemap. It helps search engines to crawl your website
To read the second part of this article, click here. For more information on evaluating of your car dealer
website for quality, Contact Us.