16 April 2018
In automotive retail, Marketing and Purchase decisions mostly work on
emotional factors. Consumers make their buying decisions based on how they
feel about the vehicle and the dealership. To sell, car dealers and auto
businesses have to work with emotional intelligence.
are certain emotional factors that can improve content marketing.
Factor 1: Prioritize Your
people need to feel important and liked, and content is the best way to
consistently communicate that they really are important to your business. Your
marketing campaign will be effective if your content prioritizes the audience.
engaging client-centric content rather than always promoting your business.
Factor 2: Make Your Audience
glory of owning something special is a powerful buying trigger, especially when
it comes to a unique car that grabs everyone’s attention.
this promise to your audience with well-written content, high-quality car
images, video, and more.
Factor 3: Your Content Should
Always Tell a Story
story is the best tool to grab your prospects’ attention and emotionally
associate them with your business.
stories around happy customers is a great way to begin.
Factor 4: Add a Hint of
a little mystery to your title, like a question or a concern, almost always
grabs the attention of your future prospects. Anyone would be curious to know what
the solution is for this tricky puzzle.
the question in your title or leadin-in, and crafting a solution in the body
copy almost always works.
Factor 5: Let Your Content
Help Your Audience Achieve their Goals
personal goals is a high-recall factor that spurs your audiences’ attention
towards your content. If your automotive content helps your audiences achieve
their goals, then they are most likely to come back for more.
about your consumers, try to interview them, and create content on how they
could achieve their goals.
Factor 6: Break Your
top-recall factor is in breaking your audiences' misconceptions. Car buying has
its own share of common misconceptions. Try to tackle them with strong proof,
and help your audience get over it.
facts pack excellent emotional punch that can add more allure to your content.
You can also create content that challenges someone’s ideas, but it needs to be
backed with relevant data.
Factor 7: Fear of Missing Out
one wants to miss out on any important update about their car of interest. A
sense of urgency and anxiety created in your audience will bring out a positive
reaction in them.
crafted content published on a regular schedule can trigger FOMO in your
audience, compelling them to come back again and again for more.
more insights on the emotional factors that improve your automotive content, Click