06 November 2019
With car dealerships competing for attention on
Instagram, improving Instagram engagement is not an easy task. Here are 10 tips to
increase your auto dealership’s Instagram engagement.
Plan Your Content
Instagram is trending and most automotive brands and dealers are quite
active on it. So, you need to plan your content well in advance to make it
unique and engaging, since it immediately attracts your audience’s attention.
Optimize your car dealership’s Instagram posts with
relevant hashtags. Try trending hashtags as well as niche-specific hashtags.
allows up to 30 hashtags in a single post, but just a couple of trending
hashtags should be sufficient.
Posting images alone on Instagram won’t help with
increased engagement. You'll have to add engaging captions that encourage
your users to spend more time with your post.
Include People Images in Your Instagram Posts
Instagram posts with images of people in it,
especially happy customers alongside dealership staff, will attract more engagement
than just the cars.
Posting people’s photos will also reinforce the
image of a people-centric dealership.
Provide Information about Your Car Dealership
Prospects would need to know more about your car
dealership before they decide to walk in. This is why your business should open
up and tell your audience who you are and what they can expect at your
Find the Right Time to Post on Instagram
One of the factors that increase your Instagram
engagement is the timing of your posts.
SproutSocial tells us that the best time to post
is Wednesday to Friday between 10 am and 11 am. Avoid Sundays.
Engage with People in the Automotive Industry
Engaging with people from the same industry will
give help bring a professional ambiance around your posts, and this is likely
to be noticed by your prospects as well.
Engage Before and After the Post
One of the tricks to get more Instagram
engagement is to engage with other content shortly before and after your post.
increases the chances of engaging with a wider audience and more people are
likely to visit your profile.
Attract Audiences via Instagram Stories
Instagram stories that stay for 24 hours is
gaining more traction. Try to add interesting stories on your brand page and
look for improved results.
Measure Your Results
Don’t forget to measure your results. Monitoring
and measuring your results will help you to optimize your Instagram marketing.
For more information
on increasing your car dealership’s Instagram engagement, Contact Us.