13 November 2019
Here are nine important Facebook ad features that can help improve your ad campaigns.
1: Facebook Campaign Budget Optimization
The campaign budget optimizing feature on Facebook helps to automatically distribute your campaign budget to ad sets, in order to deliver the best possible ROI.
2: Location Targeting
Location targeting is a very useful Facebook feature that helps with targeting local audiences. With Facebook location targeting, you can target your ads at audiences within a certain radius of your car dealership.
3: Facebook Ad Scheduling
Using the Facebook ad scheduling feature, you can schedule Facebook ads to run when the customers and prospects of your car dealership are likely to be active on Facebook.
4: Lookalike Audiences
"Lookalike audiences” is a targeting model on Facebook which helps you target prospects similar to your existing customers or audiences.
Using the Facebook connections feature, your car dealership can target prospects who are your followers, friends, friends of your friends, people who liked your page, and more. This helps in attracting leads that are likely to convert, instead of spending your budget on people who may not be interested in your dealership.
6: Attribution Model
Facebook’s Attribution tool offers the option of setting either a rules based or a data driven attribution model that allows your dealership to analyze the impact of your marketing efforts not only on Facebook, but across channels and devices, and effectively measure ROI.
7: Frequency Cap
Frequency cap helps your car dealership limit your ad display on Facebook. The default option is 1 impression in 7 days and it can be tweaked.
Remarketing is an important Facebook ad feature that targets audiences who have visited your product page. With this feature, you will be able to choose the remarketing window, as well as specific pages, and domains to target.
9: Automated Rules
Automated rules are for automating specific tasks associated with your Facebook campaigns like activating, pausing, and managing ads. You can also use automated rules to adjust your bids and budget.
For more information on Facebook Ad features that your car dealership should know, Contact Us.