30 October 2019
Apart from buying a house, the biggest single investment most people make is buying a car. Here are some important car-buying trends that your car dealership should be aware of.
1: Electric Cars
Everyone loves to ‘Save fuel and Go Green’, but so far we do not see these sentiments translating into a big wave of electric cars or hybrids. The roads are largely still not ready for electric cars since adequate facilities for charging cars are not available nation-wide.
While your car dealership needs to sell electric cars and hybrids, it pays to remember that the big Green tsunami is not here yet.
2: New Cars
New car sales is dropping, with buyers moving towards the used-cars industry.
Also, people are getting tired of long and winding dealer documentation processes. Instead, they want to drive away as soon as they buy a car and pay for it.
3: Less of High-end Cars, More of Practical Cars
Car-buyers now prefer cost-effective cars for their daily commute rather than expensive vehicles. Showcasing your lower-end and mainstream cars may prove to be more profitable now.
4: Car Finance
Personal Contract Purchases (PCP) and car financing are on the rise. Car-buyers prefer financing since that offers additional benefits and perks, including additional security, payment flexibility, upgrade option, and more.
5: Automatic Transmission
This one is a no-brainer. One of the obvious car-buying trends in recent years is the popularity of cars with automatic transmission over manual transmission. They are not only easy to drive but also cheaper, efficient, and reliable.
Automotive industry trends are ever-evolving. Keep watching for more to improve your car sales. For more insights into car-buying trends, Contact Us.
With car dealerships competing for attention on Instagram, improving Instagram engagement is not easy. Here are 10 tips to increase your auto dealership’s Instagram engagement.
Marketing an automotive dealership on the internet is challenging even at the best of times.
Email marketing, when done correctly, can be one of the most efficient and effective marketing channels for your dealership.
This one is quite obvious when it comes to car dealer website social media marketing,
The objective of online marketing has always been the same – getting new leads
In simple words, data consolidation is about bringing all your car dealership’s data s
How Call Analytics Helps Improve Auto Dealership Customer Experiences
How to Take Better Control of Your Car Dealer Website’s Reviews
How do you know that your auto business is dealing with it correctly? A good starting point would be to check if your dealership data is SMART.