20 June 2019
It would be safe to assume that half the world has its presence on large and established social media networks such as Twitter, Pinterest and Facebook. Businesses large and small including car dealers and dealer groups have familiarized themselves with the workings of marketing on these social channels and some are doing it fairly well.
Dealers that understand social media know that it’s a very risky move to ignore their fastest growing customer base - the millennials. One of their favorite social channels is the image sharing platform Snapchat.
Snapchat has well over 100 million daily active users and the number of shares on this platform is around the half billion mark.
Cars are very visual products, and there is no doubt that Snapchat can be effectively leveraged by auto dealerships.
In this article, we’ll give you a few ideas on how to use Snapchat to build brand awareness, attract more customers, and ramp up your sales figures.
Snapchat Giveaways and Freebies
Giveaways have withstood the test of time when it comes to generating new leads and bringing in new customers. Millennials hunt all over the internet for coupons that give them better deals, and the same goes for auto dealerships as well.
When creating your Snapchat marketing initiatives, never forget to include freebies and giveaways. Your dealership can send coupon codes that provide followers with deals such as free car washes, a limited quantity of free fuel, reduced or waived off labor costs, and so on.
Target Specific Geographical Regions
With Snapchat, you can design and implement filters-on-demand for specific areas. This filter can be a personalized image, artwork or stamp, and getting one made is quite simple.
A geo-fence needs to be created around your dealership as well. Snapchat will then keep you notified when your geo-filter goes live and when it expires, so that you can keep track of things easily.
For more information on Snapchat marketing, Contact Us.