25 February 2021
After Facebook, Instagram is the second most
popular social media platform out there, and there is plenty of room for
dealers to convert local Instagram users into traffic and sales.
Here are a few Instagram marketing tips to promote
your auto dealership.
Be active on Instagram
To promote your auto dealership on Instagram, you
need to be active every day on this platform.
Here is what to do:
- Follow other local brands and
influencers in your niche
- Respond to comments left by your fans
- Publish content generated by your
customers and @mention them
Promote your Instagram everywhere
This one is obvious. When setting up an Instagram
account, you should first connect to Facebook and pull in your friends. You can
also try running Instagram campaigns across multiple social networks and ask
your local influencers to use your business hashtag or any other hashtag
relevant to your campaigns.
Tag brands, followers and
When it comes to promoting your Instagram profile,
tagging other brands, accounts, and locations work quite well. Pay special
attention to tagging locations, in order to reach out to new potential fans and
Partner with local influencers
Adding influencer marketing to your Instagram
strategy can help increase store awareness, expand your follower base and drive
in more sales.
Here are a few tips on how to find the right local
- Check their Instagram engagement
- Check their follower count
- Review the content they post
- Check their reach
- Keep budget requirements in mind
People use hashtags to find the posts they want to
see. In order to increase the reach of your Instagram posts you need to use at
least 3 hashtags.
A few hashtag best practices:
- Use hashtags that are frequently
searched: #tbt, #nofilter, etc.
- Choose hashtags that are relevant to
your target market.
- Try using location-based hashtags to
promote your dealership in the local area.
Leverage user-generated content
This is one of the most effective ways to promote
your auto dealership on Instagram. User generated content helps you to nurture
Remember, people love it when you feature the
posts of your fans and followers.
For more Instagram marketing tips, Contact Us!