03 March 2021
Micro-influencer marketing is a cost-effective
marketing tactic that helps car dealers to connect with their local audiences.
Here are some ways to find the right
micro-influencers for your auto dealership.
Look among your own social media followers
If you already have a social media
presence, you can look for micro-influencers among your own followers. Here are
a few tips on how to identify them:
a list of people in your follower list who have between 1,000 -10,000
followers. This works for both Twitter and Instagram.
you have identified these micro-influencers, look for the ones who are inclined
to post content related to your business.
with the micro-influencer.
Take advantage of hashtag searches
Finding a micro-influencer who is relevant
to your business niche is important. For best results, consider searching by
Make use of multiple hashtags that
are relevant to your business model and identify a few potential micro-influencers.
Check out their profiles and pay attention to engagement rates.
Leverage social media management tools
There are several social media
management tools available that can help with influencer research. BuzzSumo,
Upfluence, and BuzzStream are worth mentioning.
There are also free tools available.
Get in touch with micro-influencers at real-life events
Besides looking for micro-influencers
online, try offline events too. For instance, look for micro-influencers at
local events like exhibitions, workshops, etc.
You can also look for
micro-influencers among friends and the local community.
Keep an eye on your competitors
Keep an eye on your competitors and
their micro influencers. Check out their profile pages to see if they are sharing
Next, go through their profiles. You
may then need to look for micro-influencers who can effectively counter them.
For more influencer marketing tips, Contact