The lion’s share of auto dealer marketing campaigns happen online, and high-converting landing pages are a critical success factor of any online campaign, right from promotional email to banner advertising.
Research reveals that conversion rates can increase by 85% when dealers use optimized landing pages. That is a huge advantage to begin with, and all it requires is a little bit of time and effort.
So how do you create an effective landing page that converts? Here are a few tips to get you started.
1. Use persuasive headlines
A headline is something that compels visitors to stay and learn more about your offerings. Here are a few things you need to keep in mind while creating one:
2. Use bullet points in the body copy
This is one of the most effective ways to communicate the key points. Jot down all the pertinent points and create bulleted copy around them.
3. Make your Call-to-Action clear and compelling
Was is the action that you want customers to take? Not only should this should be clear to anyone visiting your landing page, in the first couple of seconds, they should feel compelled to do so.
Make sure that your CTA is direct, easy to spot, and compels visitors to take action.
4. Visual content works
The human brain processes images 60,000 times faster than text. Adding persuasive visuals to your landing page can work wonders to improve conversion rates.
While selecting pictures, keep in mind:
5. Check for typos
When it comes to landing pages, poor copy is just not acceptable. Landing pages do not usually require long copy, and it wouldn’t take much time to review for issues like typos and poor copy.
6. Include positive customer reviews
Including a couple of positive customer reviews on your landing page reinforces your store credibility.For more insights, Contact Us!