16 February 2021
The lion’s share of auto dealer
marketing campaigns happen online, and high-converting landing pages are a
critical success factor of any online campaign, right from promotional email to
Research reveals that conversion
rates can increase by 85% when dealers use optimized landing pages. That is a
huge advantage to begin with, and all it requires is a little bit of time and
So how do you create an effective
landing page that converts? Here are a few tips to get you started.
Use persuasive headlines
A headline is something that compels
visitors to stay and learn more about your offerings. Here are a few things you
need to keep in mind while creating one:
sure that the headline grab the reader’s attention. You can even try mirroring
the campaign headline in the landing page
headline should not explain, but invoke interest
but not the least; the headline should be short and to the point.
Use bullet points in the body copy
This is one of the most effective
ways to communicate the key points. Jot down all the pertinent points and
create bulleted copy around them.
Make your Call-to-Action clear and compelling
Was is the action that you want
customers to take? Not only should this should be clear to anyone visiting your
landing page, in the first couple of seconds, they should feel compelled to do
Make sure that your CTA is direct,
easy to spot, and compels visitors to take action.
Visual content works
The human brain processes images
60,000 times faster than text. Adding persuasive visuals to your landing page
can work wonders to improve conversion rates.
While selecting pictures, keep in
need to be interesting
should be relevant to your offerings
quality needs special attention
Check for typos
When it comes to landing pages, poor
copy is just not acceptable. Landing pages do not usually require long copy,
and it wouldn’t take much time to review for issues like typos and poor copy.
Include positive customer reviews
Including a couple of positive
customer reviews on your landing page reinforces your store credibility.
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