05 March 2020
1: Mobile First User Experience
Most dealers have a responsive car dealer website, but are they really designed for a productive mobile experience? If not, your retention rates will drop.
Up to 90% of your prospects are likely to visit your website on their cellphones, and endless scrolling to reach a web form could cost you leads as well.
2: Improve Your Website Speed
Website visitors are likely to abandon car dealer websites if the loading time exceeds 3-5 seconds, especially on mobiles. The website loading time is an important mobile SEO metric. Use mobile speed analyzing tools to measure and optimize your current page loading time.
3: Optimize Your Content for Mobile
To improve your mobile SEO, along with making the website responsive, you need to optimize the content for mobile.
Your car dealer website should be optimized with the right headlines, keywords, and inbound links, plus the other technical aspects.
4: Mobile-friendly Pop-ups Help
Mobile pop-ups help in promoting your seasonal offers. Avoid zero-second pop-ups that can ruin the user experience.
5: Do the Groundwork for Voice Searches
When you are optimizing your car dealer website for mobiles, you also need to work on the content for voice searches.
Mobile users are likely to switch to voice searches in the near future, instead of keying in search terms. Your website needs to be optimized for conversational keyword strings, if you are to score better ranking on voice searches.
For more tips on improving your car dealer website’s mobile SEO, Contact Us.