02 April 2020
Here are some interesting marketing ideas for
your car dealership.
1. Be Different
Being different is easily the #1 key area if you
are to be noticed in a crowded market. With auto brands standardizing the
dealer look and feel to a large extent that is easier said than done.
The one area most auto dealers can look forward
to be different is customer engagement, which also translates into engaging
content on your auto dealer website.
2. Your Reputation Counts
Need more leads? Look for mare customer
reviews. Nothing can generate as many leads as customer reviews for
your car dealership. In fact you need at least 5 good reviews that are not more than a
3. Lure Your Audience to Test Drive the Car
Offer convenient test-drives for popular models,
and encourage your audience to sign up.
Giveaways & Offers Work As Well
Promotional offers work as well today as they
used to a decade back. Think gift cards,
promotional coupons, etc. Use them to generate leads.
When your dealership needs to sell cars to the
local community, it pays to be a visible part of it. Participate
enthusiastically in every local community event.
6. Try Press
Send out a press release before every dealership
event – the unveiling of a new model, monthly promotional offers, dealer
recognition, staff awards, etc.
These press releases will be picked up by news
portals, and will show up in local web searches. They will also help
you gain valuable backlinks.
For more information
on lead generating ideas for your car dealership, Contact Us.