01 April 2020
Do you see a decline in the search ranking of
your car dealer website on Google? If yes, then one of the things you need to
check is if your website has been hit by negative SEO campaigns.
Here are a few ways to identify negative SEO
campaigns targeting your car dealership.
Audit Your Car Dealer Website
If you feel that something is not right then start
by carrying out a basic audit of your car dealer website. You can check for any
missing web pages, unrecognized web pages, web pages hurting your search
Check for a Sudden Drop in Your Search Traffic
If someone has been working on negative SEO to
reduce your search traffic, then your SEO audit can lay it bare. Remember, a
sudden drop in search traffic is one of the flags of negative SEO.
Look for a Drop in your Car Dealer Website Speed
If your website is slowing down and failing to
load inside 2-5 seconds, then look under the hood and find the underlying
causes. It can be a couple of bulky banners, or it can be negative SEO at play.
Keep an Eye on Your Keyword Rankings
Your website’s individual keywords and its
rankings matter. You need to monitor and keep a track of it regularly to
prevent negative SEO campaigns against your car dealer website.
If you find a sudden drop in the ranking, then
Look at Your Backlinks
Has there been any spikes in your backlinks
report? If yes, then you need to pay attention to poisonous backlinks that can
harm your website, and disavow them.
Check for Content Duplicates
Sometimes, your content can be copied by other
websites. You can email their webmaster to remove the plagiarized content.
this doesn’t work, you have to escalate it to Google by filing a DMCA (Digital Millennium
Copyright Act) complaint against the website.
Are you receiving Penalty Notifications?
If you are receiving penalty notifications from
Google, there is a possibility that it may be triggered by negative SEO
campaigns against your website. Audit your website and take action.
For more information
on different ways to identify negative SEO campaigns targeting your car
dealership website, Contact Us.