03 July 2020
rate (CTR) is the number of clicks that your Google ads have received, to the
number of impressions. A higher CTR means that your Google campaign is working
well. Conversely, a lower CTR indicates that the ads may need to be optimized.
important factors to improve your auto dealership AdWords’ CTRs are keyword
selection, ad copy, and audience selection. Here are the details.
Choice of Keywords
are one of the important influencers for improving the CTR but your auto
choosing keywords, be aware of the match-type as well. For instance, if you
choose a broad-match keyword for your AdWords ad, then it is most likely that
you may receive unintended clicks. To avoid this, ensure to include negative
keywords to block unwanted queries.
High-quality Ad Copy
ads will include three headlines, two descriptions, and ad extensions. Create
compelling titles with keywords to improve your click-through rates.
ads that create urgency and include symbols can increase CTRs. Try it.
Choice of Target Audience
consumers to click on your ad, it should be relevant to their searches. Conduct
your audience research and target only those who are most likely to become your
customers. This way you will save your money and get more clicks as well.
Geo-targeting Also Helps
can be targeted based on geographic areas. If you are going for geo-targeting,
then you need to create separate ad copy for different locations. If not, the
ad copy may not be relevant, resulting in a drop in CTRs.
Provide Answers to Your Auto Dealership’s User Intent
user intent helps you to create ads that can attract potential customers and
improve your click-through rates.
keywords used by prospective customers to find services like yours can be
included in your ad for improved clicks.
Design Responsive Google Ads
ads adjust its size, format, and appearance irrespective of the devices that
your target audiences use to browse the web. Responsive ads help to save a lot
of time, allows uploading more marketing assets, and can also be used for
Adopt Remarketing Strategy
strategy helps in reminding the audience about the auto dealership, thereby
increasing the chances of improving your click-through rates.
more information on how to improve your auto dealership Google Ad CTRs, Contact