Online customer engagement is one of the indicators of your dealership’s success. By analyzing your customers’ engagement with the car dealer website, you will be able to understand where your dealership needs to focus on.
Here are some customer engagement metrics that can help you track success.
1. Session Time
Your car dealer website may be getting immense traffic but how long are these visitors staying on your website? This is measured by session time, and it can help you understand if you need to improve your engagement strategy.
2. Bounce Rate
The bounce rate is the percentage of visitors who left the car dealer website as soon as they viewed just one page. Your customers may exit the page for a number of reasons, including page loading delays and uninspiring content.
3. Return Customer Frequency
Great marketing can drive prospects to your auto dealer website. But are they returning? This metric accurately measures how useful your website is to prospects.
4. Net Promoter Score
Customers will recommend your car dealer website only if it is engaging, useful, and informative. The net promoter score measures how likely they are to recommend your business to others.
5. Engagement on Social Media Platforms
The number of likes, comments, and shares that your dealership receives on social media channels can be a powerful customer engagement indicator.
If your social media engagement and the traffic from social conversations to your auto dealer website are poor, then think of ways to improve the quality of your social content.
6. Online Reviews
Online reviews are also an accurate indicator of the success of your dealership. Benchmark the quantum of reviews, review quality, and star ratings. All these directly impact your online reputation.
7. Top Exit Pages
The last web page visited by your customers before leaving the car dealer website is the exit page. This is an important metric for staging the customer journey on your website.
For more information on the top customer engagement metrics to track the success rate of your car dealership, Contact Us.