22 May 2020
marketing will vary greatly during and after COVID-19, triggered by changes in
consumer behavior. Get ready with newer PPC strategies for the uncertain
1: Improve your Online
tend to do more research online during the COVID-19 lockdown.
Your prospect’s online
availability will go up during this time, and if you are to capitalize on this
trend, then it’s all the more important to work on improving the online
visibility of the dealership.
2: Pay Attention to Your KPIs
it or not, there is a change in marketing and purchasing patterns. This would
have influenced your Key Performance Indicators (KPIs) as well. Keep an eye on
them and try to improve your PPC marketing.
with the KPIs, attribution also needs optimization, in order to prevent loss of
3: Change Your Content
mood of your prospects are likely to be pessimistic during a lockdown, At this
time, it is important to lead your content with supportive and encouraging
you post any PPC ad, analyze to see if it suits the current popular mood.
4: Enhanced Monitoring of PPC
dealers have adopted automation to run PPC campaigns. However, this may not be
the best time to set up and forget it.
Your PPC ads require enhanced monitoring
than earlier since there is a lot of uncertainty outside.
5: Change Your Marketing
most storefronts are closed and people are increasingly going online to buy,
you need to change the way you market the dealership.
with some of your existing customers, learn about their expectations, and act
accordingly to design your PPC ads for better conversions and sales.
6: Watch Your Competitors
competitors can be your best guide during a COVID-19 situation, especially if
they are doing well.
Keep an eye on them and learn what they are doing. If
there are things to learn from them to improve your sales, then do it.
7: Remarketing Works
will certainly help now since many consumers are not in a state to grasp things
all at one go. Do not miss an opportunity to recapture your potential customers’
more PPC marketing tips that help your auto dealership during a COVID-19 lockdown,Contact Us.