How to Create Useful Online Content and Drive more Customers & Reviews: 5 Easy Tips
Here are useful 5 tips on how to create value-packed content that drives in more sales and online reviews.
1. Decide on content goals
Here are a few questions you can ask yourself:
- Why am I creating this content?
- What message do I want to deliver?
- How will my target audience react after reading this content piece?
- Will it help them resolve issues or accomplish goals?
2. Be informative
Prospects visit your auto dealer website early on in the buying cycle to find answers to their questions.
Here are a few tips on how to provide the right answers:
- Look for frequently asked questions
- Narrow down your content focus to core issues
- Lastly, map out a customer path for every content piece you create
3.Be readable
Readability is the keystone of any strong content marketing strategy. It is not just about checking for typos and grammar, but involves:
- Creating content that resonates with your target audiences
- Writing for clarity and meaning
- Writing to make full use of the publishing platform
4. Write evocative headlines
Research reveals that more than 80% of visitors are going to judge your content by the headline. A good headline is something that compels the reader to go ahead and read the content.
Make the headline interesting, and ensure that your content delivers on the promise outlined in the headline. Otherwise your content is likely to be seen as click bait and may cause lasting damage to the online reputation of your car dealer website.
5. Use more visuals
Visitors prefer more visual content like videos, images, infographics, etc. than plain copy. Using visuals in your content will naturally increase its readability and usefulness, encourage more visits and time on page, ultimately improving sales and profit margins.
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