24 March 2021
Wondering how your competitors seem to be always
ahead in Google search results? Then it’s about time to take a long hard look
at the competition.
1. Analyze Your Competitor’s Website Content
Keywords play a vital role in bringing up your
auto dealer website in Google search results. Your competitors would have invested
time in it. Monitor and analyze competitor keyword tactics, and use them as a benchmark for your own website.
2. Research Your Competitor’s Backlinks
Ever after Google’s Penguin algorithm update,
most backlinks created to drive search engine ranking have lost their value. You
need to analyze competitor backlinks and use the information to your advantage.
3. Test Their Website Features
Every car dealer hopes to own a fast and powerful
auto dealer website that brings in more traffic and leads. Since you are
competing with other dealers for local market share, it is a good idea to check your competitor’s website for useful features and treat the feature list as a benchmark.
4. Monitor Your Competitor’s Rich Snippets
When scrolling down Google search results, you are
likely to come across rich snippets. These snippets offer a brief snapshot of
the website or link that you are about to click.
Analyze your competitor’s rich snippets, and try
to improve on them.
6. Check Your Competitor’s Social Media Pages
Carefully analyze your competitor’s social media
pages. Look at their posts and social media conversations. If they are hugely
focused on a particular social platform, check if you can leverage other social
7. Pricing Matters
Closely mentor your competitor’s pricing strategy
and compare it with yours. Pricing analysis provides you one of the crucial
competitor insights that help make the right business decisions at the right
time to improve auto sales.
For more information
on how to analyze your competitors, Contact Us.