Branded Keywords and how they help improve the Online Reach and Reputation of your Car Dealer Website

Branded keywords are keywords that are directly related to your auto dealership, inventory, and services.

Here’s why you need to be aware of branded keywords.

1. Improves Dealership Website Traffic

Since your branded keywords will be uniquely relevant to your dealership or inventory, these keywords help to instantly boost the Click-through Rates (CTR) and Quality Score of your ad campaigns. When CTR improves, your Cost per Click (CPC) naturally goes down.

Branded queries help increase your SERP ranking, resulting in improved website traffic as well.

2. Improves Search Ranking

With the use of branded keywords, you will appear both in organic search results and paid ad columns.

Bidding on your branded keywords will help your dealership show up as a primary reference, and your auto dealer website is likely to dominate search engine results.

3. Helps Customer Engagement

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If you own a popular branded keyword, then your social media followers are likely to use it to tag you in their conversations. This allows you to listen in on customer conversations that you may otherwise miss out.

4. Useful with Competitive Analysis

Branded keywords can help analyze the competition and measure your online reputation in other business spaces. Since not everyone will tag your dealership on social media, creating and tracking branded keywords can help keep an eye on them.

The branded keywords of your dealership vis-a-vis the competition will help with competitive analysis and positioning your dealership advantageously in the local market.

Branded keywords help improve your auto dealer website traffic, ranking, and customer engagement as well.