Branded Keywords and how they help improve the Online Reach and Reputation of your Car Dealer Website
Here’s why you need
to be aware of branded keywords.
1. Improves
Dealership Website Traffic
Since your branded
keywords will be uniquely relevant to your dealership or inventory, these
keywords help to instantly boost the Click-through Rates (CTR) and Quality
Score of your ad campaigns. When CTR improves, your Cost per Click (CPC)
naturally goes down.
Branded queries
help increase your SERP ranking, resulting in improved website traffic as well.
2. Improves Search
Ranking
With the use of
branded keywords, you will appear both in organic search results and paid ad
columns.
Bidding on your
branded keywords will help your dealership show up as a primary reference, and
your auto dealer website is likely to dominate search engine results.
3. Helps Customer
Engagement
If you own a popular
branded keyword, then your social media followers are likely to use it to tag
you in their conversations. This allows you to listen in on customer
conversations that you may otherwise miss out.
4. Useful with Competitive
Analysis
Branded keywords
can help analyze the competition and measure your online reputation in other
business spaces. Since not everyone will tag your dealership on social media,
creating and tracking branded keywords can help keep an eye on them.
The branded
keywords of your dealership vis-a-vis the competition will help with competitive
analysis and positioning your dealership advantageously in the local market.
Branded keywords
help improve your auto dealer website traffic, ranking, and customer engagement
as well.
Branded keywords are
keywords that are directly related to your auto dealership, inventory, and
services.