24 April 2018
first step in local Search Engine Optimization (SEO) is to create, claim, and
verify your car dealership’s Google My Business (GMB) listing. It will showcase
your dealership in local searches, Google Maps, Local Finder, etc. and increase
your organic search rankings.
can include basic information about your car dealership, including address,
phone number, payment types, and business hours in your GMB account.
Additionally, dealerships can also include their services, including details
like name, description, and price.
how to optimize the other important features in your Google My Business
Google My Business: don’t miss
out any Information
you complete the entire Google My Business profile then it can provide a
360-degree view of your car dealership. This transparency will generate trust
in your customers and helps in increased searchability.
if you miss filling in any of the questions, it can be filled in by your
competitors too, leading to issues.
Optimize Google My Business
can include an image, Call to Action (CTA), and a link to another page as well,
in your Google My Business profile. Any upcoming events or new car releases in
your car dealership can be posted as well.
GMB posts stay live for seven days or disappear after the date of the events.
Make sure to include an appropriately sized image in your post that is
optimized for mobiles.
Leverage Questions &
of the newer features of Google My Business is the Questions & Answers
feature. It allows interested people to ask questions about your dealership.
it a priority to answer these questions immediately, since anyone can post an answer.
Google My Business Reviews
reviews play a major role in auto dealer marketing and sales. Google My
Business encourages you to request online reviews from your customers. It
appears next to your business’ Knowledge Panel and Google Maps.
reviews help in showcasing your car dealership in Google searches.
more information on optimization of your car dealership’s Google My Business
listings, Contact Us