Google My Business: How to Optimize Your Car Dealership’s Listing

24 April 2018

The crucial first step in local Search Engine Optimization (SEO) is to create, claim, and verify your car dealership’s Google My Business (GMB) listing. It will showcase your dealership in local searches, Google Maps, Local Finder, etc. and increase your organic search rankings.

You can include basic information about your car dealership, including address, phone number, payment types, and business hours in your GMB account. Additionally, dealerships can also include their services, including details like name, description, and price.

Here’s how to optimize the other important features in your Google My Business listing.

Google My Business: don’t miss out any Information

If you complete the entire Google My Business profile then it can provide a 360-degree view of your car dealership. This transparency will generate trust in your customers and helps in increased searchability.

Remember, if you miss filling in any of the questions, it can be filled in by your competitors too, leading to issues.

Optimize Google My Business Posts

You can include an image, Call to Action (CTA), and a link to another page as well, in your Google My Business profile. Any upcoming events or new car releases in your car dealership can be posted as well.

These GMB posts stay live for seven days or disappear after the date of the events. Make sure to include an appropriately sized image in your post that is optimized for mobiles.

Leverage Questions & Answers

One of the newer features of Google My Business is the Questions & Answers feature. It allows interested people to ask questions about your dealership.

Make it a priority to answer these questions immediately, since anyone can post an answer.

Google My Business Reviews

Online reviews play a major role in auto dealer marketing and sales. Google My Business encourages you to request online reviews from your customers. It appears next to your business’ Knowledge Panel and Google Maps.

These reviews help in showcasing your car dealership in Google searches.

For more information on optimization of your car dealership’s Google My Business listings, Contact Us

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