22 September 2020
What started as an interesting possibility is now a huge trend. The voice search revolution started from smartphones and quickly moved towards voice assistants and smart speakers. In between it is making lives easier, since asking a question is more convenient than keying it in.
If your auto dealership has still not seriously considered voice search optimization, now is the time. Here are a few voice search optimization tips to improve voice triggered auto dealership website traffic.
1. Understand Your Target Audience & Their Behavior
Try to understand the natural voice search patterns used by your prospects to find vehicles and dealers. Leverage your website data to get insights into your local audience.
2. Pay Attention to Long-Tail Keywords
You need to focus more on long-tail keywords, in order to equip your auto dealer website with voice search optimization. Along with long-tail keywords, conversational keywords also need attention.
3. Develop a FAQs Page
A FAQs page helps answer most of your prospects’ questions. Since prospects using voice search usually try the five Ws - What, Who, Where, When, Why - and one H –How - a FAQ page on your auto dealer website can help answer most of these questions.
4. Focus on Creating High-Quality Content
Create relevant and compelling content. This has been done for decades to improve your SEO, but now dealers need to shift focus to creating in-depth content that answer clear answers.
5. Mobile-Optimization is Critical
Your prospects have already shifted to a mobile-first world. Remember to optimize your auto dealer website and content for mobile devices.
Bonus: Schema Markups Help
If you haven’t used schema markup yet, then it’s time to start now. Schema markups help search engines understand the context of your auto dealer website. This results in better ranking for specific voice searches.
For more voice search optimization tips for your auto dealership website, Contact Us.