26 August 2020
Here are 7 tips on winning new customers and customer reviews.
1. Build a Compelling Auto Dealer Website
Most consumers would have researched the auto dealership online before they decide to visit a store. It would always be better if they learn about your auto dealership from your own auto dealer website, instead of third party portals.
If this is to happen, you need to have a well optimized auto dealer website and compelling content.
2. Use Automation
Wherever possible, use automation. It saves a lot of time for you to focus on other important things. For instance, you can use chatbots to engage with consumers and respond to their basic queries, in order to reduce help desk tickets and increase conversions.
3. Promote Your USP
The best way to win over new customers is to conceptualize and promote your unique selling proposition (USP). Make sure that your USP aligns dealer services with customer expectations.
4. Referrals Work
Referrals are the easiest way to win new customers.
Do not wait for your customers to bring in referrals. Instead, your auto dealership can take the initiative and request referrals from happy customers.
5. Offer Discounts
You may offer introductory discounts, incentives, or freebies to new customers. This is likely to compel them to visit your store.
6. Remarket to Customers
Go through your customer contact list and reach out to potential candidates after a year or two. You can also remarket to website visitors using advanced social marketing techniques.
7. Leverage Positive Online Reviews
Online customer reviews are powerful social proof that attracts new customers, and you need to effectively promote your own reviews.
Make sure that your auto dealer website is well optimized to make your reviews visible in web searches.
8. Respond to Customer Concerns Quickly
Address your customer concerns expeditiously. Not only will they be likely to remain loyal customers, they may also contribute positive reviews and even refer more customers.
For more information on how to win new customers and customer reviews for your auto dealership, Contact Us.