19 August 2020
Content pruning is
about analyzing and assessing your auto dealer website content and removing the content that adds very little value.
Google’s Panda algorithm update, any low-value content will impact your website
SEO and ranking. This is why your auto dealership needs to prioritize content
Here are a few
tips to help you with content pruning.
1. Update Your
Website Content Often
The content that
is valuable today may not be relevant tomorrow. your auto dealership should update and republish content when needed.
other hand, if you create and publish new pages Instead of updating existing
content, then the pages need to be indexed before you can gain any search
2. Improve Your
Content pruning is
not solely about removing redundant content but improving existing content
periodically as well.
If your automotive content is still relevant but you are
not getting the expected search volume and results, work on improving it for better search
3. Move Your
Some of your valuable
write-ups may be buried deep down in your blog listing and may not be getting enough
views. If that is the case, make the content more visible by adding click-through
banners or simply moving the listing to page 1.
This is actually not a pruning
technique but it essential to improving your website ranking.
4. Remove Irrelevant
An important step
in the content pruning process is to remove irrelevant content.
necessary when content becomes redundant, or is of low-quality.
5. Combine Content
Another way of pruning
website content is to combine different content pieces to add more
depth and perspective.
If your auto dealer website has different articles on
the same issue, combining them can help prevent competing with yourself in
pruning can also help your auto dealership website SEO.
1. Better Website
Content pruning enhances
your content quality and lowers the chances of website visitors encountering conflicting
If your auto dealer website content is of high-quality, then your
website SEO will naturally improve, resulting in better search ranking.
2. Content Pruning
Improves User Experience
When your website
visitors receive all the required information in one place instead of being
scattered all over the website, then it improves user experience, leading to better
customer engagement and website SEO.
3. Increases Your Search
Content pruning eases
the work of Google crawl bots, since your auto dealer website will be devoid of
dead topics, making your content more meaningful.
High quality content will
increase your ranking on Google searches.
more information on content pruning and its role in improving your auto
dealership website SEO, Contact Us.