27 January 2021
Nurturing a productive local social media audience for your auto dealership requires effective planning and execution.
Here are a few tips.
1. Choose the right platforms
Some dealerships assume that having a presence on every social media platform is crucial to gaining new audiences. In reality, your local audiences might not be present on every social network.
Here’s how to find out the right platform for your dealership:
- Ask your audiences directly
- Keep an eye on your social shares
- Research your competitors
2. Try creating content around trending topics
If local prospects are not looking for your content, then the dealership is unlikely to gain new likes and followers. That’s why creating content around trending topics should be your top priority.
Try to create content that help resolve customer issues or assuage their anxieties.
3. Create more videos
Videos are highly popular on social media. Try creating videos to increase user engagement. Upload the videos directly to the platforms you have a presence on, rather than posting a link.
Remember, when views increase, you are likely to see more social engagement and web traffic as well, when social conversations often drive prospects to your auto dealer website.
4. Try avoiding peak hours
This may sound counter-intuitive, but if you post during the peak hours, your content is competing for attention with a lot of others. Try non-peak hours to post and maximize social engagement.
Here are some of the best times to post:
Facebook- (Thursdays/ Fridays) between 1 pm and 3 pm
Twitter- (weekdays) from 12 pm to 6 pm
5. Engage with your followers
Engage with your followers and respond to their comments to build up social media recall. When others see you engaging with followers, they’ll be more interested in your content. This, in turn, will help you improve your dealership’s organic social reach.
6. Host contests
Contests can be an ideal way to get people to like and follow your account, while keeping your existing followers engaged.
Here are some social media contests you can experiment with:
- Caption contests
- Comment to win contests
- Photo contests
For more insights, Contact Us.