07 January 2021
Only around 5% of your followers see your Facebook posts organically. The best way to work around this limitation is to leverage Facebook groups.
Here’s how you can use Facebook Groups to drive more views and conversations.
1. Involve in Group Conversations & Analyze Sentiments
Involve actively in local Facebook group conversations to understand social sentiments around car sales and ownership. Understand what others expect from car dealerships and how you can position the dealership to best meet these expectations.
2. Promote Your Vehicles and Services
Once the dealership is an active part of the local Facebook groups, introduce, promote, and market your new vehicles and services in these groups. These groups are also the right place to request feedback and reviews.
Remember, promotional posts should not be more than one in ten.
3. Request & Collect User-Generated Content from Facebook Groups
You can request customer reviews every time you come across happy customers in these groups.
Positive reviews make for valuable user-generated content, Remember to share them across social media.
4. Reward Loyalty
Create a dedicated Facebook group for loyal customers and reward them occasionally. Doing this will not only increase their loyalty but also improves referrals as well.
5. Offer Group-only Specials
Occasionally offering exclusive special coupons in Facebook groups can help drive more prospects to the dealership.
6. Post Useful Content & Showcase Yourself as a Knowledgeable Partner
Build a positive reputation in groups by posting useful information like DYI tips regularly. Group members who look up your posts for tips are likely to remember the dealership when they’re ready to buy.
7. Interact with Brand Advocates & invite them to Your Facebook Group
Invite enthusiastic followers to your exclusive Facebook group and engage with them to increase your reach.
8. Thank Your Followers
Never forget to thank your followers. Tagging new group followers and expressing thanks is the best way to welcome them.
For more tips on improving your auto dealership sales using Facebook groups, Contact Us.