21 January 2021
One of the major goals of your marketing efforts
is generating more website traffic. But traffic alone doesn’t help. Dealers
need leads and sales.
Fortunately, there are ways to nudge more website visitors
into the sales funnel. Here’s how.
Create an engaging website
The more focused your auto dealer website design, the
better your conversions. A clean, professional, and mobile friendly auto dealer
website is essential for effective online marketing.
Research reveals that a slow website alone can
reduce conversion rates by 7 percent. More than 53% of mobile users tend to
leave a website if it takes over 3 seconds to load.
Publish fresh content regularly
In order to drive more website traffic you need to
publish fresh and relevant content regularly. Make sure that your website
content is able to identify and address customer priorities.
Email campaigns work
Build up your email list and use email promotions
and newsletters to keep in touch with customers and prospects. The trick is to
do it without overselling.
Try remarketing to build top-of-the-mind recall
and nudge leads to make purchase decisions.
Keep track of important marketing metrics like click-through
rate on the calls-to-action, conversion rate of the landing page and number of
new leads and sales. These metrics will give you a clear idea of what works in
your conversion process.
Email marketing is effective and inexpensive. Include
an email opt-in form on your website to add more subscribers.
For more Insights, Contact Us.