How to Convert your Auto Dealership’s Website Traffic into Sales: 6 Tips

One of the major goals of your marketing efforts is generating more website traffic. But traffic alone doesn’t help. Dealers need leads and sales. 

Fortunately, there are ways to nudge more website visitors into the sales funnel. Here’s how.

1.   Create an engaging website

The more focused your auto dealer website design, the better your conversions. A clean, professional, and mobile friendly auto dealer website is essential for effective online marketing.

Research reveals that a slow website alone can reduce conversion rates by 7 percent. More than 53% of mobile users tend to leave a website if it takes over 3 seconds to load.

2.   Publish fresh content regularly

In order to drive more website traffic you need to publish fresh and relevant content regularly. Make sure that your website content is able to identify and address customer priorities.

3.   Email campaigns work

Build up your email list and use email promotions and newsletters to keep in touch with customers and prospects. The trick is to do it without overselling.

4.   Try remarketing

Try remarketing to build top-of-the-mind recall and nudge leads to make purchase decisions.

5.   Measure results

Keep track of important marketing metrics like click-through rate on the calls-to-action, conversion rate of the landing page and number of new leads and sales. These metrics will give you a clear idea of what works in your conversion process.

6.   Opt-in form

Email marketing is effective and inexpensive. Include an email opt-in form on your website to add more subscribers.

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