13 November 2018
Today, consumers should have the ability to connect with
your dealership from almost anywhere as they adapt to technological changes in
the marketplace. It’s important to be able to reach buyers no matter where they
start the shopping process - at the
showroom floor, on your dealership website, or using multiple channels.
Buyers Crave More Control
Most prospective car buyers today have a common goal of being
in control over the purchasing process. If your dealership is able to use
online tools that capture leads from anywhere and offer consumers options for a
smooth vehicle-buying experience, then you are poised to reap huge benefits.
Surveys have shown that around 95% of new car shoppers use
some sort of online channel in order to obtain information about vehicle
purchases, and that twice as many prospective customers start their research
online when compared to those who start off at a showroom or dealership.
Technologically savvy consumers prefer the option of sitting in the comfort of
their homes and completing significant sections of the purchasing process
online. Many buyers now are comfortable with selecting a vehicle, completing an
online credit application, using a payment calculator, and other similar online
If your auto dealer website has these provisions in place,
customers can digitally send their data to your dealership. Your dealership can
then generate a contract, add aftermarket products, and either send the
documents back to the customer for corrections, final reviews and signatures
electronically, or have all the paperwork printed and ready when the customer
actually walks in to your showroom floor for final processes and to take
delivery of their new car.
Consider connecting to a central hub, which is a digital
management system that is capable of connecting with potential customers who
reach either your virtual portal or actual showroom from all possible channels.
This may be your dealer website, showroom floor, your DMS, or wherever the
customer discovers your dealership from. These solutions can be configured to
run in such a way that they can provide your potential customers with tools
that can enable them to create an online credit application, an estimated
vehicle payment tool, or get a quote for a payoff.
This way, your auto
dealership can meet and exceed buyer expectations now and in the future.
For more information on how the relationship between
dealers and customers can be improved using digital solutions, and to know how
izmoauto can support your auto dealership, Contact Us.