14 October 2020
To read the first part of this article, Click Here.
With the pressure to
improve sales and profitability building up by the passing day, dealers need to
focus on the marketing channels that offer the maximum returns. One of them is
Try Influencer Marketing
Influencer marketing is
about roping in local influencers with a large number of social media followers
to promote your dealership on their social media pages. They usually do it in
exchange for a fee.
marketing helps your auto dealership to reach out to audiences who are
otherwise likely to miss the message.
Offer Special Discounts for Your Followers
Another way of
promoting sales via social media channels is by offering special discounts to
your followers. A well-packaged discount offer is a win-win for your dealership
and the audience.
Involve in Social Communities
Be an active
contributor and leverage Facebook groups to your advantage. You may share your
content, opinion, answers, and special offers to promote your auto dealership.
Leverage Loyal Customers & Convert Them into Brand Ambassadors
Your loyal customers
can also promote your dealership. Remember, positive reviews are the #1 reason
why most online visitors decide to buy from your dealership.
customers, you will have to actively request reviews and recommendations before
you can receive them. Apps likeBuyerater can make the process seamless and easy for both you and customers.
Paid Social Media Marketing Delivers Good Results
If your auto dealership
has a budget for social media advertising, then use it to drive more customers.
Paid social advertising is one of the cost-effective ways to improve your online
Use Rich Pins for Better Online Sales
On Pinterest, rich pins
can help display your offerings and drive traffic to your auto dealer website,
Promise What Your Auto Dealership Can Fulfill
You should be honest in
your sales copy and fulfil what is mentioned in it. For instance, if you have
agreed to offer a 20% discount during your customer’s next visit, then ensure that
you provide it.
Watch Your Competitors
Every business has competitors.
Staying alert to their promotions will help you understand the state of the
local market, in turn helping you improvise your social media marketing strategies.
For more social media marketing tips to improve your auto dealership’s
online sales, Contact Us.