06 January 2021
Facebook’s ever increasing popularity is what makes it a crucial social networking platform for auto dealers.
If you already have a Facebook business page, you need to optimize it effectively and drive traffic. Here’s how you can do it the right way.
1. Cross-promote your Facebook Page
One of the best ways to promote your Facebook business page is by promoting it on various other social platforms. Make it easy for your auto dealer website visitors to follow your page, by adding a follow button to your website.
You can also add social media buttons to your blog, other social channels. And even promotional emails.
2. Share more visual content
More than 60% of marketers think visual content is the key to building a solid social strategy. Share invocative images and videos to stand out and drive in more traffic to your Facebook page.
Research reveals Facebook posts with images receive 2.3 times more engagement than the ones without images.
3. Ask questions
This is one of the easiest ways to keep your Facebook fans engaged. Ask your fans simple questions, and if they find it relatable, they’ll like to answer.
Here are some ideas on what to ask:
- What’s your favorite ride in our inventory?
- Do you agree?
4. Respond quickly
If you do not make an effort to respond to comments left by your fans and followers, they will most likely stop engaging with you.
Monitor your social activity regularly and respond to comments proactively. Timely responses make customers feel valued and increase the likelihood of them engaging with your future posts.
5. Go Live
Studies have shown that video posts receive higher engagement than photo posts. Upload videos in vertical format as most visitors watch videos on their Smartphones.
Live video is yet another way to increase user engagement and boost traffic.
6. Run contests
Giveaways or contests get people interested in your content.
For instance, you can run a caption contest where users are required to provide a subtitle to the picture you posted.
7. Participate in Local Facebook groups
Participate in active local Facebook groups to promote your dealership and build loyal followers.
More than 200 million are members of Facebook groups that they feel are meaningful. Interact in these groups to create brand loyalty and drive traffic to your Facebook page.
8.Track your page insights
Knowing when to post social content is crucial to driving in more traffic. Use Facebook page insights to know when your audiences are active and what your best time to post is.
For more Facebook marketing tips, Contact Us.