18 February 2020
with local social media influencers is one of the effective ways of promoting
your car dealership. Since cars have high visual impact, Instagram influencers
do rank high.
how do find the right influencers for your car dealer website? Here are some
steps to follow.
1: What is Your Goal?
will be difficult to make the most of Instagram influencers without understanding
your goals first and shaping a clear plan. Decide how the influencer will fit
in with your marketing campaigns.
can be effective for increasing your brand awareness, getting more Instagram
followers, and generating leads as well as sales.
2: Know Your Target Audience
the demographic profile of your target audiences is important when planning
your influencer marketing campaign strategy. For instance, online coupons are
quite important when targeting millennials.
3: Leverage Influencer
platforms can help you find the right Instagram influencer for your car
dealership. Most platforms allow you to sort influencers based on demographics,
years of experience, number of followers, etc.
4: Go for Genuine Engagement
engagement is what pulls Instagram followers towards influencers.
2017, the average engagement rate of influencers below 1,000 followers was 8
percent. It is a proven fact that the more the number of followers, the lesser
the engagement rate. Decide on influencers after carefully analyzing your
5: Make use of Hashtags
for Instagram users who are already talking about your car dealership. In fact,
they can be your next influencers!
hashtags and search for such influencers, build conversations, offer a referral
bonus, and make them talk more about your dealership.
6: Know What Your Competitors
this time, you would know who your competitors are. Follow them, check their
profile, and look at their conversations on Instagram. You can also look at who
they are following, and learn from their influencers as well.
more information on how to find the best Instagram influencers for promoting
your car dealership, Contact Us.