How to Optimize Google Maps for Improved Marketing Results

Google Maps is more than an app that helps you to negotiate your way around the world. With the integration of Artificial Intelligence (AI), Google Maps is now a powerful marketing tool too. When optimized, it plays a vital role in improving your SEO, website traffic, conversion, and online reviews.

In this article, let’s understand how dealers can optimize Google Maps for improved results.

1: Check for Your Dealership’s NAP

The most important aspects of optimizing your Google maps are your dealer name, address, and phone number (NAP). These should be the same in your Google listings and across other online platforms as well.

If it’s different, then your dealership may face issues with Google Maps.

2: Include Images of Your Dealership

Visual content like interesting vehicle snaps and launch videos draw consumer attention in search results. Visual content can also lead the audience to visit your dealer website. Include them in your profile.

3: Update Your Hours of Operation

One of the important Google Maps optimization tips to remember is updating your dealership’s working hours. This adds value to your potential customers since it lets them know when you are open, and they needn’t go searching for this information elsewhere.

4: Verify Your Google My Business Listing

Another important optimization tip is to get your Google My Business listing verified. This process usually takes a couple of weeks to confirm.

Google may send a postcard with a unique PIN to your showroom address for verification or call your store.

5: Optimize Business Description

Many dealers overlook adding their business description. Your dealer description should showcase the benefits of buying cars from the dealership and using your service.

This content should be search optimized, with relevant keywords.

6: Leverage Your Car Dealer Website

Owning a responsive car dealer website adds value to your customer experience. This, in turn, leads to better Google ranking, and your dealership will start appearing on top of Google maps search results.

7: Create Local Content

You can also optimize Google maps by creating local content. Make use of your social media pages, publish a relevant blog, or involve with the local media to create local content with your dealer name in it.