15 November 2019
Here are some of the proven ways to improve your car dealership’s organic click-through rates. CTRs.
1. Know Your Current CTR
Before working on improving your organic CTR, it is best to understand where your car dealer website stands now. Use Google Analytics to find out which search queries are bringing customers to your website. Based on the result, you can decide which pages or content or keywords to optimize and improve.
2. Research Your Competitors
If you know what your competitors are doing and where they are getting an upper hand, then you can plan a strategy to bridge the gaps in your marketing plan. This helps you to get improved organic CTRs.
3. Research for Long-tail Keywords
For improved organic CTR, your car dealer website needs effective search engine optimization, and long-tail keywords are critical for SEO.
Researching suitable keywords for your website helps you achieve your goal.
4. Evocative Meta Descriptions Help
Visitors read your meta description first in search engine results to understand what they can expect when they click on your website link. Make sure to optimize your meta descriptions for improved organic CTR.
5. Focus on Your URLs
Your web page URLs provide an opportunity to incorporate long-tail keywords that can fetch improved organic CTR.
6. Plan Structured Data
Structured data on a website is an important factor that has improved interaction with the content or website on Google’s SERPs.
For improved organic CTR, make sure not to overlook structured data.
7. Design Posts with Visual Content
Visual content (Images, GIFs, Videos, etc.) helps in drawing customers towards your car dealer website. Images in email marketing or social media posts evidently increase content engagement, improving your CTR.
8. Local Content Works Well
If you want to improve click-through rates, then you must optimize for mobile phones and localize the content. For instance, a customer in Phoenix looking for a car dealership is likely to search for ‘Car Dealership in Phoenix’ or ‘Car Dealership near me’.
9. Test Your Headlines on Social Media Platforms
To improve your organic CTR, you need to create great headlines with options. You cannot analyze results with just a single headline. Do A/B testing and come up with alternatives.
For more tips to improve your car dealership’s organic click-through rates, Contact Us.