10 December 2020
dealerships receive negative feedback, they often go above and beyond to protect
their reputation. But that isn’t always the case with positive reviews. Often,
dealerships overlook positive reviews, and stop short of using them as
opportunities to build strong bonds with potential customers.
sensibly, positive customer reviewscan prove to be one of the most valuable assets of your dealership. Here’s how
to use them to your advantage.
Feature positive reviews in newsletters and email marketing
If you have
recent positive reviews, put them to use. Feature some of the best reviews in
your email marketing to give the fence sitters a nudge. You don’t necessarily
have to include the entire review, just a snippet is enough to get the visitor’s
Tell a story
listening to stories as much as they enjoy telling one. Build compelling
stories around customer testimonials to make them more interesting. If done
right, prospects reading these stories will be able to relate to them on a
Share dealer reviews on social media
on social media is probably one of the best ways to engage a broader set of
prospects. Do not limit yourself to posting only written testimonials. Use
visuals and even better, customer videos. Did you know that nearly 64% of
consumers will feel inclined to buy after watching a compelling video review?
Use positive reviews on your website
obvious place to share your reviews is none other than your auto dealer
website. Showcasing positive reviews on your website will not only help you drive
in new customers but also drive up your search engine rankings.
Turn happy testimonials into case studies
To make the
most out of customer feedback, consider converting positive testimonials into
case studies. Long-form content like case studies can help a consumer picture
the entire experience with your dealership through the eyes of a happy buyer.
more detailed the feedback, the easier it gets for the readers to
In a digital
world, many of you would not have considered getting your dealership reviews
printed. Adding well-designed print inserts from your customer reviews when you
hand out vehicle brochures can be a great way to encourage prospects to choose
For more tips on how to leverage customer reviews, Contact Us.