izmocars - News, Events & Success Tips for Audio Dealers
January 2010
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Inside This Issue
In-Store Accessories Sales : There's Big Money in a Good Process
CRM : Ring In the New iCRM!
Sales Performance Coaching : Let's Seize the Opportunity to Grow!
izmocars : izmocars Names Mike Martinez Chief Marketing Officer
Online Marketing : Get the Perfect Blend with izmoRainmaker & iConsult
Testimonials : What Our Customers Say
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In-Store Accessories Sales
There's Big Money in a Good Process
By Sidney Haider
VP of AOA
Sidney HaiderOne of our dealers, Acton Toyota (MA) grossed  $140,000 in accessory sales last month. Another, Kent Brown Toyota, notched a sale of $10,324 worth of accessories on one vehicle, a Toyota Tundra Double Cab.
All successful dealers have one thing in common: a good process. They are committed to it because they know without a properly implemented process their business cannot grow.
The reason why some dealers do not succeed in accessory sales lies in their inability to implement a process. Data from a wrongly implemented process will always be inaccurate and lead to bad decisions. The izmocars team can help you establish a successful accessory sales process that can generate $400 a copy and more, resulting in a healthy bottom line, happy sales staff, and satisfied customers.
Our AddOnAuto (AOA) accessory sales program will:
Implement and track sales processes for accessories on your showroom floor and in your fixed operations area.
Determine the best processes after our experts consult with you.
Allow you to implement and track the process with state-of-the-art software.
AOA Scoreboard Dec 2009
As one of our customers says, "It requires commitment from us while AOA takes care of the rest."
If you are committed to the idea of setting up a good process, izmocars will guarantee results. Committed dealers on the AOA program averaged over $400 a copy in accessory sales over the last 90 days. Some dealers even passed $700 a copy in accessories.
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