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Maximize Your Closing Ratio,
This Recession! |
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By Dennis Colome,
VP of Training |
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There really is no difference between the sales process used for an Internet customer and a traditional walk-in. You may have to adjust your approach to make the Internet customer feel special, but the steps of the sale are the same. What is different is when and how best you execute those steps to maximize your closing ratios. |
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You still have a Meet and Greet, Fact Find, Inventory Walk, Product Presentation and so on, however, some of those steps take place online. So while comparing retail to the Internet, here is one of the most important and often overlooked keys: |
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| >> Continue to Full Article |
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AddOnAuto:
a SEMA 2008
Top 10
Merchandising
Product |
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| Intelligent Design Websites |
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Is Your Website a Lead
Generation Machine? |
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By Miriam McDermott,
VP of Online Services & Marketing |
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Every web visitor looks for 3 things upon arriving on your website:
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Is your store participating in the national specials advertised on TV & Radio? Or do you have your own specials that will help your customers save money on their purchase? |
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| 2. |
Do you have the car they want at the right price? |
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Are you the local dealer they will choose to partner with for 3-5 years? |
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I've heard dealers talk about used, new, and virtual inventory and their opinions vary depending on their experiences. Truthfully, we all know that you can quickly get any car into your dealership if need be, yet there's a significant focus on carrying the right inventory. |
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| >> Continue to Full Article |
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| Dealer Success Stories |
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Napleton Group
opts for iLM |
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By,
VP of CRM |
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| For Sia Anseri, Director of e-Commerce at the Napleton group of auto dealerships, the problem was a lack of information about the use of the several tools by the sales teams in their many dealerships. The critical move to the Internet to attract buyers was proving difficult because he was unable to track usage and
get reports on the individual efforts of the sales reps and his Internet sales managers, to see the big picture. Leads were coming in, but were they being responded to in a timely manner? |
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| Dealer Success Stories |
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| Ford of Ocala Shines |
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By Sheryl Hackett,
Strategic Account Manager |
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In the 3 months that Ford of Ocala has been live with an izmo redesigned website and the inception of izmoRainmaker Services, their website has yielded an increase of 2,433 more visits per month, Sales increased 116%, and bounce rate decreased to almost 7%. |
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Ford of Ocala has been in operation for over 15 years, the dealership is a family owned dealership and is operated by the Deardoff Automotive Group. Deardoff Automotive Group also operates Ford of Clermont, Central Florida Lincoln Mercury, and Island Lincoln Mercury, Jaguar and Land Rover dealerships. |
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| >> Continue to Full Article |
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Sales Performance
Coaching |
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If the Process
Works, Just Do It! |
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By Dennis Colome
VP of Training |
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| I had a discussion with one of my dearest friends the other day, which I felt necessary to share
with you. I have a tremendous amount of respect for this guy and have always admired him as a professional and a friend. |
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| Mark and I share a similar background, we both started in the auto industry in the mid-seventies.
We essentially grew up in the car business. We met when we became trainers and consultants, working for Half A Car, a well respected training and consulting firm that worked with Ford Motor Company from the 1980's to 2002. |
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>> Continue to Full Article |
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This newsletter is brought to you by izmocars. |
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Ensure delivery: Please add insideizmo@izmocars.com to your email address book
or safe-senders list. |
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izmocars, Inc.
izmocars.com
665 3rd Street, Suite 325, San Francisco, CA 94107 |
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| Privacy policy: We do not share, rent or sell your information. |
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| © 2009 - izmocars, Inc. - All Rights Reserved - izmocars.com |
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