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| Auto-Retail is All About Presentation |
| Before you can sell someone anything, they must be in the mood to shop. |
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By Sidney Haider
VP of AOA |
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Before you can sell someone anything, they must be in the mood to shop.
Let us compare a Supermarket to a 7-Eleven Store. When we are looking to buy a bottle of milk from 7-Eleven, we walk up to the milk section, pick up a bottle, walk up to the counter to pay and leave. 7-Eleven is all about convenience and they have been successful by not confusing themselves with a Supermarket. |
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On the other hand when we go into a Supermarket to buy the same bottle of milk we walk out with a basket full of groceries. This is because a Supermarket uses its product displays and choices to turn us into shoppers who purchase more products than we intended to buy. |
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| >> Continue to Full Article |
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| Upcoming Events |
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| Tradeshows & Conferences Are Here Again! |
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By Miriam McDermott,
VP of Online Services & Marketing |
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| Whether you are going to Vegas or Nashville, it's time to explore what's changing in our industry - new technologies, processes and services that help us sell more cars. Remember to stop by our booth to see our newest product releases at SEMA & the 7th Digital Dealer Conference. Dennis Colome is a guest speaker again and will be sharing techniques on "How to Get Prospects to the Showroom Floor". |
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| Get there early as his sessions are always packed. Over the last 15 years, Dennis has helped over 16,000 dealerships set up and improve their Internet Departments.
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>> Continue to Full Article |
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| Sales Performance Coaching |
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Popups or
Pop behinds:
Do's and Don'ts |
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By Dennis Colome
VP of Training |
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| Many dealers ask me if they should use a pop-up or pop-behind web coupon on the website. I was at a dealership client in Delaware last week and asked the IT guy if he was going to use one and he said no. When he visits websites he hates them and would not want to subject his customers to them either. I understand where he is coming from and empathize with his thoughts. However, there is a place for pop-ups and pop-behinds in our market and they can be powerful, if used properly. Here are some do's and don'ts to think about. |
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| >> Continue to Full Article |
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| Upcoming Events |
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izmocars at the
7th Digital Dealer Conference |
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By,
VP of izmoCRM |
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"When the going gets tough, the tough get going", so the saying goes. In this economy, it's more important than ever to focus on the fundamentals of automotive sales and service while at the same time being alert to the trends that make a difference. The 7th Digital Dealer Conference & Exposition takes place in Nashville November 1-3 and savvy dealers are converging there to validate their strategies, share insights, and find out what it takes to get ahead in today's marketplace.
The Dealer Digital Conference is a gathering that emphasizes the open exchange of ideas among dealers, vendors, and industry specialists. In addition to exhibits and workshops, an important feature is the Peer Networking Roundtables that allow you to exchange information and experiences. This is a great opportunity and izmocars encourages its customers to attend this vital event.
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| >> Continue to Full Article |
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| Organic Online Marketing |
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| How to Structure Your Internet Department for Better ROI |
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By Miriam McDermott,
VP of Online Services & Marketing |
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| We know everyone is looking for the answer. Unfortunately there is not a "one size fits all" option. The three most common options are the Internet Sales Person, BDC/CDC, or Floor Sales. The fourth option is a Hybrid Solution which takes into consideration your dealership's culture, your objectives, budget and the level of support from your management team. |
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>> Continue to Full Article |
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This newsletter is brought to you by izmocars. |
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Ensure delivery: Please add insideizmo@izmocars.com to your email address book
or safe-senders list. |
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izmocars, Inc.
izmocars.com
665 3rd Street, Suite 325, San Francisco, CA 94107 |
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| Privacy policy: We do not share, rent or sell your information. |
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| © 2009 - izmocars, Inc. - All Rights Reserved - izmocars.com |
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