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| Sales Performance Coaching |
Should You Video Email
Your Prospects? |
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By Dennis Colome
VP of Training |
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Nothing frustrates me more than visiting a dealership website or any other site and getting bombarded with loud music or knocking sounds directing me where to go. Video email has created a big buzz but you need to use it very carefully. |
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Recently while speaking at the Digital Dealer conference and sharing ideas to help dealers close more sales from Internet leads, I realized how everyone including myself is always chasing the next new frontier. |
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| >> Continue to Full Article |
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| AutomotiveCRM |
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Walker Acura
Upgrades to
iCRM |
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By,
VP of izmoCRM |
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| Trevor Walker, the General Manager of Walker Acura, had neither an Internet Lead Management tool nor a CRM system when he first signed up for izmocars iLM. However, the product with its benefits of automated scheduling, email templates, and general ease-of-use that allowed him to tap into e-commerce quickly hooked him. |
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| Having found success using iLM, Mr. Walker realized that significant additional value would accrue by stepping up to izmocars' iCRM product.
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>> Continue to Full Article |
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| Organic Online marketing |
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Does Your Dealership Use
Email Marketing? |
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By Miriam McDermott,
VP of Online Services & Marketing |
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Dealerships increasingly need to do more with less. As a result, email marketing is quickly becoming one of the most important marketing practices that a dealership can utilize today.
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| Here's Why: |
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It's a highly targeted, extremely cost-effective and timely way to reach customers. |
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Its return on investment (ROI) is greater than that of its alternatives - direct mail, print ads, newspapers, etc. |
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It's easier to build lasting relationships with specific segments and individuals within your customer base. |
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| >> Continue to Full Article |
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| Sales Performance Coaching |
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Can a Rural
Dealer Get More Market Share? |
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By Dennis Colome
VP of Training |
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| One of the ways a dealer in a rural market can grow their business is on the web. Most rural dealerships are located away from the major highway and have been established to support their local community. I know this all too well because I grew up in a very similar environment. |
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| I started in the automotive business in 1976 at my uncle's dealership, Colome Motors. It was, as most dealerships were at the time, located in the heart of the community, which suited their purpose - to support customers where they live. |
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| >> Continue to Full Article |
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This newsletter is brought to you by izmocars. |
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Ensure delivery: Please add insideizmo@izmocars.com to your email address book
or safe-senders list. |
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izmocars, Inc.
izmocars.com
665 3rd Street, Suite 325, San Francisco, CA 94107 |
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| Privacy policy: We do not share, rent or sell your information. |
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| © 2009 - izmocars, Inc. - All Rights Reserved - izmocars.com |
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